Three years ago, we launched Explurger with a simple but bold idea: What if social media didn’t just make you scroll… but made you go?
In a world where apps are built to keep you glued to your screen, we imagined a platform that nudged you outdoors, to chase sunsets instead of likes, and to collect memories instead of metrics. Today, as we celebrate three years of Explurger, that belief has grown into a global travel and lifestyle community of over 16 million users, and a movement that’s flipping the social media narrative.
Built for the Real World, Not Just the Reel One
What makes Explurger different isn’t just the tech, it’s the philosophy behind it. While other platforms gamify attention, we decided to gamify your adventures.
That’s why you’ll find features like:
- Explurge-In – check in at places and leave tips or notes for others who visit later.
- Bucket List – add places you want to visit and mark them done when you go.
- Pin Message – drop messages that can only be unlocked at a specific location.
- Automatic Travelogue – your trips are automatically tracked and saved in one place.
- Rewards – earn points and perks as you explore and share your journeys.
These aren’t gimmicks but tools to help you live more intentionally. Whether you’re a weekend explorer or a full-time travel creator, Explurger lets you post less noise and more narrative.
A New Kind of Playground for Brands
As the platform matured, something powerful happened… brands started noticing the difference.
Explurger isn’t just another channel for impressions. It’s a high-intent environment where users are actively exploring destinations, trying new experiences, and discovering new interests. That makes the platform uniquely effective for top-of-funnel campaigns—especially in travel, FMCG, auto, BFSI, wellness, and fashion.
In the past year, we’ve worked with 100+ onboarded brand partners, including EaseMyTrip, The Lalit, Thailand Tourism, Bharat Reshma, Snitch, Rapido, Digitek, Cleartrip, Nasher Miles and more. Campaigns on Explurger have consistently delivered 3X higher CTRs and 4X better engagement than industry averages. Explurger connects brands with users who are not just scrolling passively, but are actively curious and mobile, making every campaign smarter, more efficient, and more memorable.
From powering creator lounges at India Bike Week, to enabling brand experiences at NDTV YUVA, TV9’s World Travel Festival, and our own MahaKumbh Creator Lounge with Aaj Tak, we’ve helped brands build not just campaigns, but communities.
Explurger’s Timeline of Growth & Impact
2022 – Launch & Vision
On June 7, 2022, Jitin Bhatia and Sonu Sood launched Explurger, with a clear goal: to shift social media from passive scrolling to real-world storytelling.
2023 – Product Foundation & Fuel
Focused on strengthening product-market fit and building for scale. Introduced smart travel features, enhanced creator tools, and improved UI/UX based on deep user insights.
2024 – Scale & Brand Impact
Crossed 10 million users. Rolled out the viral #DayWithSonuSood campaign, partnered with Nagaland Tourism as the official social media partner for the Hornbill festival, debuted at India Bike Week, and launched the first wave of brand collaborations.
Hosted multiple creator events and connected to deepen community ties and creator momentum.
2025 – Breaking Out
Crossed 16M users. Hosted the MahaKumbh Creator Lounge with Aaj Tak, partnered with NDTV and TV9 as official social media partners for Yuva and WTTF, respectively, and launched the Pin Message feature, an experience-enhancing tool to drive up real-world engagement.
From App to Movement
At its core, Explurger is about real people, real stories, and real places. Over the past three years, we’ve seen creators documenting everything from solo journeys to spiritual pilgrimages, couple trips, food trails, and cross-country road stories—all woven into travelogues they’ll revisit for years.
And the best part? We’re just getting started. Download Explurger today and join the world’s fastest-growing community of travelers- Click here.